Cases in marketing
Read Online
Share

Cases in marketing orientation, analysis, and problems by Thomas V. Greer

  • 394 Want to read
  • ·
  • 33 Currently reading

Published by Macmillan Pub. Co., Collier Macmillan Canada, Maxwell Macmillan International in New York, Toronto, New York .
Written in English

Subjects:

  • Marketing -- Case studies.

Book details:

Edition Notes

Includes bibliographical references.

StatementThomas V. Greer.
SeriesMacmillan series in college marketing
Classifications
LC ClassificationsHF5415 .G665 1991
The Physical Object
Paginationx, 421 p. :
Number of Pages421
ID Numbers
Open LibraryOL1877183M
ISBN 100023471352
LC Control Number90037398

Download Cases in marketing

PDF EPUB FB2 MOBI RTF

SAGE Video Bringing teaching, learning and research to life. SAGE Books The ultimate social sciences digital library. SAGE Reference The complete guide for your research journey. SAGE Navigator The essential social sciences literature review tool. SAGE Business Cases Real world cases at your fingertips. CQ Press Your definitive resource for politics, policy and people. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their SAGE textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect. About the Book. Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:4/4(14). Marketing Analysis and Decision Making: Text and Cases With Lotus /Book and Disk by Darral Clarke and a great selection of related books, art and collectibles available now at hisn-alarum.com

Cases in Marketing Management book. Read reviews from world’s largest community for readers. This comprehensive collection of 38 cases selected from Ivey 4/5(9). Book Description Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. Aug 16,  · Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products/5(4). Marketing as a managerial orientation 4 Marketing myopia – a watershed 5 Life cycles and evolution 7 Marketing misunderstood 8 The marketing function 9 Relationship marketing 11 Summary 14 References 15 Further reading 15 2 Postmodern marketing: everything must go! 16 Stephen Brown Grand opening offer 16 No down payment 17 Money back guarantee

Sep 08,  · E-mail Book Marketing: Case Studies. September 8, Book marketing in the digital age is a rapidly evolving beast. It is not just that the format of books has changed (with e-books accounting for 25% of trade sales), but the way that readers find new books to read. The majority of new books sold in the U.S. — independent of format — are. Mar 29,  · If you're interested on the digital marketing side, i can recommend The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement: Damian Ryan, Calvin Jones: hisn-alarum.com: Books. Pretty amazing case studi. As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.